Seek Seek Stories is a natural culture platform that provides high-quality outdoor experiential learning and leisure activities for families. It encourages the next generation to explore the nature of nature, and discovering more possibilities for harmonious coexistence with it. Seek Seek Stories focuses on planting the seeds of "change," and promoting a family education culture based on a more profound relationship between people and nature.

From brand strategy, bilingual naming, tagline, logo, visual system to custom typeface, the design team worked with the Seek Seek Stories team to create a brand that we hope our children can grow up with.