Tencent’s global recruitment primarily extended from Tencent's corporate identity in the past. However, there is a significant demand for visual differentiation in the overseas recruitment communication. We were tasked to create a unique symbol based on Tencent's signature penguin symbol that can invite diverse talents to embrace the world with Tencent.

We combined Tencent’s penguin silhouette with the globe. This not only echoes the idea of embracing the world but also aligns with Tencent’s global recruitment slogan — "Expand Your Horizon." The globe and the horizon conveys the intention of exploring new frontiers and embracing hope.