Babart Nature Gallery is an educational institution where children and parents are guided to explore science and art in nature. The brand originates from the founder's initial intention as a father to learn and create with his children, hence the inclusion of 'baba' (father). The design team suggested to re-interpret “baba” as “步步” (step by step), expressing the idea of exploring the world one step at a time, hence expanding the brand's meaning. The logo features imagery of stairs and high ground, symbolizing continuous exploration and reaching greater heights. The design team created a variable font for the brand logo and logotype, allowing the brand visuals to adapt to all kind of aspect ratios according to application, while reflecting the journey into various environments. Furthermore, The design team designed Babart Shapes Variable for Babart as a set of playful and versatile graphic elements that can be used as graphic devices, illustration elements and even more.