echowooda is a brand focused on designing high-quality wooden products for children. Upholding the concept of "grow with nature", echowooda is driven to provide high-quality building blocks that embrace openness with unique Oriental aesthetics. Since the product R&D stage, Drool Design has worked closely with the echowooda team to build the brand's design strategy, identity system and product packaging. The logo of the three touching "o"s in the brand's logotype was designed to symbolize the contact and influence between children and their families, which extends throughout the visual system, echoing the brand's concept of long-term nourishment and growth.