In early 2021, a group of volunteers from Shenzhen's tech community gathered to celebrate women in tech.

Due to the movement's non-profit nature, the brand couldn't rely on extensive material exposure for promotion. Therefore, the brand name is a more flexible and effective way to spreading the message compared to design. Therefore, Fairfoul addressed brand recognition, memorability, stance, and appeal through clever naming.

"Protecher" is a new word coined for the campaign. It incorporates "Pro" (professional, advocate, protect), "Tech" (technology), and "Her" (female), expressing "supporting her in the tech industry." The Chinese name "她科" (Tā Kē) not only highlights the nature of the campaign – "women + technology", but also phonetically complements the "techer" in the English name.